The most important skill for Internet marketing
is writing. Whether it is writing to communicate with others, blogging, or
creating ads, publishing content is of major importance. It goes without saying
if you have some challenges and you just really can’t see ever becoming
proficient at writing; then there are services that you can use for
ghostwriting and copywriting that will get you through with some expense.
However it would be much more natural and of
course inexpensive if you were to ‘bite the bullet’ and force yourself to do
something that is maybe out of your comfort zone – and now you have the
motivation to do so if you really want to have a successful Internet business and you believe it is in fact necessary to write.
To make it real simple, writing is related to
reading; it is related to talking; in fact it is related to thinking. More than
likely you can do all 3 of these things – now the trick is to get it all into
your fingers and start typing! Just sit down and start pounding away to say
what you are thinking, what you have read, what it means to you.
There is a technique used for decision making
and planning that also works really well to help you start writing! It is
referred to as ‘brainstorming’. Brainstorming is where you don’t worry about
crossing your t’s and dotting your i’s – you just let your thoughts flow freely
and start listing them. In the case of decision making it might be two-columns
with Pros and Cons. For planning; it might be just a ‘to do list’ in no
particular order. You can sort everything out and organize it later but the
point is just to get it all down where you can see it.
So if you are really having trouble writing;
know that once you just get started trying that it gets easier. There really is
such a thing as ‘writer’s block’ even for people who are comfortable with
writing. However, it is more a question of having ideas to write about and with
business online you are fortunate that there is so much information available
that you can use to create an idea. One of the main ways is to do keyword research
– find out the relevant terms used in your niche – and then go to a free
keyword research tool and look them up – that will produce other related words
and phrases. List them out and build around them.
You can actually use your keywords as an idea
list. If you have to pretend you are talking to someone, or writing someone a
letter, fine – just start writing. Describe the keyword – what does it mean in
general – what does it mean specifically to your business. What are some of the
ideas you have with regard to that term; what information (facts) do you have;
what have you read or heard people say about it. Write it all down – remember
don’t worry about what it sounds like or looks like just get it down.
Then maybe get away from it and let it all
settle down in your head. Go back to what you wrote and start cleaning it up –
Create sentences, check your spelling and grammar, and try to organize it into
paragraphs. Do a little more research and put the term in a search engine query
to get some more information and ideas that relate to this term.
You know as they say, ‘where there is a will,
there is a way’ and this will work a lot better for you than ‘I can’t’ or ‘I
don’t know how’ or ‘I’m new’. You have to try! Find a way to “Just DO it”.
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